Market Positioning Oops: Lucid Motors

We see where Lucid Motors stock as hit a new low, amid problems in meeting its sales targets.

We think we know why: to us, the Lucid looks like current Lincoln MKZ models, with little differentiation on the part of the manufacturer on its products.

And the $75,000 Lucid might be $10-15k more expensive than an electric Lincoln when it arrives.

That’s not a good place to be in these days.

Going back to the drawing board to redesign the car is time consuming and expensive.

We suggest Lucid talk to Ford and make their car the electric Lincoln that we’re sure Ford has under development but probably not scheduled for launch for a couple of years.

Better to pivot and live to fight another day. Besides, Ford is a good place to work.

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